Introducing Aurora Dialogue.
By defining the opportunities for dialogue with your customers you can turn part of your research budget into a potential revenue stream and create mutually profitable conversations with your customers.
Aurora Dialogue offers a bridge between research, data and relationship management, allowing you to ask your customers what they think - when they think it and then act upon their responses in a timely and relevant manner.
How does it work?
Client branded surveys are automatically triggered to customers at certain points of their customer journey. This allows the customer to answer on an experience whilst it is still fresh in their mind.
Not only can identifiable responses then be reported in real time, giving instant feedback to the right people, but alerts can also be set-up to notify the client when a respondent has had a particular experience. These alerts can be acted upon, for instance in the following ways:
- To create warm sales leads: Customers who have mentioned that they are interested in other products or services the client offers. These can be pursued either directly or though targeted marketing activity
- To identify dissatisfied customers, with reasons why they are dissatisfied. They can then be contacted to manage the relationship
Finally, you can then incorporate your identifiable customer feedback into your customer database, ensuring an updated and highly personalised database. Relationships can be strengthened with customers through the dialogue, to develop a higher understanding of their experience and target areas of potential sales increase. Further Customer Feedback surveys can be conducted based on the high levels of information within the customer database.
Aurora Dialogue operates as a separate service to comply with MRS codes of conduct.