Justin Alderson, Managing Director
The company is headed by Justin Alderson. Justin has over fifteen years experience in market research, both in agencies (Taylor Nelson Sofres and Research International) and at British Airways Airmiles where he was Market Research Manager before setting up Aurora Market Research. The business was one of the first research agencies to specialise in online research, utilising the market-leading Confirmit interviewing software, and as such, Justin is able to draw on a wealth of experience in conducting research online.
He has overseen a vast number of research projects, covering all types of quantitative and qualitative approaches for a variety of clients, ranging from large blue-chip companies to small independent businesses.
The Research Team includes:
Across the team we have a large number of years of research experience on both client and agency side, and a project team working with you will be selected based on our relevant experiences:
Anne Bowden, Associate Director
Anne has over 10 years of experience clientside at Thames Water and Avon Cosmetics, and ran her own market research agency for 3 years. Her experience encompasses the full range of qualitative and quantitative techniques across a variety of sectors, and includes brand/ image studies, advertising research, customer satisfaction, customer tracking, employee engagement, and new product research.
Dan Kelly, Associate Director
Dan leads Aurora's full service research team. Dan has over 8 years agency experience, both on and offline. He has a strong technical background and has extensive experience of overseeing, running and analysing in-depth market studies for a wide range of clients, including conjoint, trade-off and segmentation projects. He is also particularly experienced in panel-based research and complex sampling techniques.
Tom Lobban, Associate Director
Tom's focus is on client development and satisfaction. Tom has several years experience overseeing research projects for a range of clients from small start-ups to blue-chip companies, and so is excellently placed to understand client research needs.
Kiertan Matharoo, Research Manager
Kiertan has five years research experience, having joined the company in October 2007. She is particularly experienced in conducting research in the loyalty sector, and also in conducting media-based surveys. Kiertan has also worked on a number of international and multi-language research projects. Prior to working at Aurora, Kiertan completed her dissertation in comparing online and face-to-face methodologies, and has also worked for IPSOS-Mori, where she gained experience in the employee, sports and leisure research.
Steve Jones, Panel Manager
Steve joined the company in September 2011 having come from a similar role at Nielsen. Steve is the main point of contact for enquiries regarding our online panel, Justtheanswer. He is also responsible for the recruitment and day-to-day maintenance of the panel, to ensure continued high quality response from our panel.
Judy Ovens, Consultant
Judy has 20 years experience gained at NOP, RSGB and SGARI. She was at SGARI for 12 years and was appointed a board director in 1997. Judy has worked with Unilever, Nestle, L’Oreal and Weetabix on all aspects of product research, branding and concept testing.