The Team

Justin Alderson, Managing Director

The company is headed by Justin Alderson. Justin has thirteen years experience in market research, both in agencies (Taylor Nelson Sofres and Research International) and at British Airways AIR MILES where he was Market Research Manager before setting up Aurora Market Research.

He has been conducting online research using the market leading Confirmit interviewing software for over eight years.

The Research Team:

Across the team we have a large number of years of research experience on both client and agency side, and a project team working with you will be selected based on our relevant experiences:

Anne Bowden, Associate Director

Anne has over 10 years of experience clientside at Thames Water and Avon Cosmetics, and ran her own market research agency for 3 years. Her experience encompasses the full range of qualitative and quantitative techniques across a variety of sectors, and includes brand/ image studies, advertising research, customer satisfaction, customer tracking, employee engagement, and new product research.

Dan Kelly, Associate Director

Dan has over 5 years agency experience, both on and offline. He has a strong technical background and has extensive experience of running and analysing in-depth market studies, including conjoint, trade-off and segmentation projects. Dan is also our resident expert in online survey tools and media-based surveys.

Tom Lobban, Senior Research Executive

Tom has over three years research experience. He specialises in customer satisfaction research and customer relationship management, and is our resident expert in producing cutting-edge online reporting tools. Tom is particularly skilled in conducting research in the Travel and Leisure sectors

Judy Ovens – Consultant

Judy has 20 years experience gained at NOP, RSGB and SGARI. She was at SGARI for 12 years and was appointed a board director in 1997. Judy has worked with Unilever, Nestle, L’Oreal and Weetabix on all aspects of product research, branding and concept testing

Emma Huq, Panel Manager

Emma joined the company in January 2007 with three years agency experience at TNS. Emma is the main point of contact for enquiries regarding our online panel, Justtheanswer. She is also responsible for the recruitment and day-to-day maintenance of the panel, to ensure continued high quality response from our panel

Kiertan Matharoo, Research Executive

Kiertan joined the company in October 2007, having completed her degree at the University of Brighton. Kiertan completed her dissertation in comparing online and face-to-face methodologies, and has also worked for IPSOS-Mori, where she gained experience in the employee, sports and leisure research.

Roksana Goc, Research Executive

Roksana joined the company in October 2007. Roksana holds a Masters Degree from Cracow University of Economics where she gained experience in market segmentation and presenting information on new clients. She has extensive experience in creating marketing tools and maintaining databases.

Angela Murray, Research Executive

Angela joined Aurora from ToLuna in January 2008. Angela holds a degree in psychology from Aston University.  

Adrian Ward, Research Executive

Adrian joined Aurora in May 2008, having previously worked at University of Hertfordshire specialising in student research.

Saskia Philp, Panel Executive

Saskia is the most recent recruit to the Aurora team, having completed her Masters Degree in Marketing and Management from Loughborough University, where she studied Marketing Research Methods, Market Segmentation and Market Analysis.